I want to reassure you.
Sometimes, I know that talking to the artist or designer in your working life is like trying to get through to life on Mars. I know – when you are trying to make rational business decisions and drill down into the data for some marketing direction, what you want is hard evidence to pin down and act on so the numbers will keep adding up. Sometimes, we are really good at helping you with that, figuring out the user journey or designing a lovely layout that communicates clearly and gets a great response to your CTA. And then sometimes, we appear to go off into orbit, and Mission Control has a problem, because radio contact might go patchy. The signal’s jammed, or the report coming back sounds broken.
Let me tell you what’s happening on Mars, though, because it may help.
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